Goodwill invested in opening several new stores each year. With each new build, we were able to brand the stores in ways that appealed to the neighborhood that we were joining.
In 2012, the first GW Boutique opened in west Austin and the finds in this location were the best in the city. Here you would find unique pieces that were high end making the treasure hunt more fun. A new logo was developed for this concept to match the elevated feel of the store.